In April of 2001, the U.S. Federal Trade Commission issued a consumer alert entitled “Cost of Free Adult Content Adds Up” — which warned Internet users about “dialers” — mechanisms that often without the knowledge or permission of the user would disconnect the host computer from the Internet and connect it to a private network, charging long-distance fees (that often ran into the hundreds of dollars) to the user’s telephone bill.

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To better understand the mission of AdultSafe™ as well as the need for Best Practices, it’s important to first have a basic understanding of the adult Internet today: unlike most other fields of endeavor, there is an almost non-existent barrier to entry for those seeking to open an adult website. Indeed, countless thousands of websites have been started by those without any money, knowledge or relevant skills.

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